Course Outline
Introduction to Marketing
Aim of the Course:
This course will help the delegate understand the definition of marketing. It will help them be more aware of how their public might perceive the organisation. It will provide a good introduction to the subject area and help them understand how they might influence the public perception of their own organisation.
The course will cover:
- Understanding relationship between business strategy & marketing
- Understanding the link between market research & the business plan
- Marketing as the job of anticipating & satisfying customers requirements
- The Components of the Marketing Plan
- Product
- Price
- Promotion
- Preparation of Personal Action Plans
Target Audience:
Anyone that has responsibility for publicity, sales, purchasing and anyone thinking about a career or further study in the area of Marketing. This is a knowledge area for anyone remotely connected with the sales process.
Duration: 1 day
Human Resources , Training and Recruitment